Ford Fiesta
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Ford Fiesta touches the1,00,000 mark
Ford India reached another benchmark by rolling out the 1,00,000th Ford Fiesta from its Chennai manufacturing facility. The company has been in the news lately for its brand new hatchback Ford Figo. According to Michael Boneham, Ford India president and managing director, “After a terrific sales record in March-April the rolling out of the 1,00,000th Ford Fiesta is a new milestone for us.”
The Ford Fiesta falls in mid-size car category and the Ford Fiesta provides a highly stable ride along with high comfort levels. Ford Fiesta is designed specifically for India and therefore performs well in Indian conditions. Ford Fiest has always been one of the most sought after sedans in its segment. The April sales figures of the Ford Fiesta were also pleasing and the car managed to sell 7,509 units in April this year while it was able to sell 2,034 units in the corresponding month last year. Boneham added that Ford Fiesta continued to make them feel proud and that it was a significant product in their portfolio. The popularity of the Fiesta testified that more and more customers had been reassured by its quality, features and performance.
Talking about features Ford Fiesta offers clever features to the dash, such as the cigarette lighter jack is tucked away from immediate field of vision, the cup holders integrated into the rear arm rest, the single cup holder that becomes two on demand and so on. The Ford Fiesta also has remote trunk opener, rear seat centre arm rest, height adjustable front seat belts, power adjustable exterior rear view mirror, rear window defogger and outside rear view mirror turn indicators, CD player with front and rear speakers, ABS (anti-lock brake system), leather seats, leather steering wheel, fog lights (front & rear), heated seat, seat lumbar support, rear spoiler, integrated antenna, brake assist, seat belt warning, etc.
Ford Fiesta is undoubtedly going to rule the Indian roads. One because of the competitive cost it is offering and second because of the amazing features the car offers. The car is going to be the best product from the Ford Motors. Ford Motors have been searching for its due respect in the Indian automotive market for quite some time now, and Figo seems to be the right step towards it.
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