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West Palm Subaru dealerships part of recession-proof auto strategy

Subaru is helping prove that the U.S. auto market is rising from its slump. It’s a rather low-profile brand. No heavy advertising like some of the larger automakers and no dragging its name through the mud over model recalls and financial woes. Subaru just quietly goes along proving its quality to customers one at a time. Used Subaru West Palm dealers know that it works.

One California dealer is planning to expand, as he says his customer was not affected by the recession and his sales have been climbing every month. New car West Palm Beach dealers agree and hope to have continued sales increases.

Subaru is a bit out of the mainstream when it comes to attracting customers. I always picture the former hippie, the vegetarian mom who throws pottery, the artsy college student and people with very colorful personalities. Perhaps I’m stereotyping, though. I don’t want to discount the CPA and school teachers. Anyone else old enough to remember the commercial with the grandma yelling “Whoopee-do for my Subaru!”

Okay, so my memory is freakishly detailed and media-focused. Subaru does give a customer profile. Their average customer has a household income of $88,000 and is three years younger than the industry average and more likely to have a college degree. (See, I’m not that far off!) Subaru also says their customers are thrifty and the company has catered to that trait by slashing prices an average of $1,200.

This accommodation apparently has not hurt their bottom line, though and may have even attracted more customers. The company has posted record sales in cities across the nation: Atlanta, Dallas, Los Angeles, and Orlando. Subaru’s unit number sales are higher than brands like Volkswagen, BMW, Mazda and Lexus.

Subaru has long had a following in the Northwest U.S. and in New England. Now they are gravitating to the middle (of the country, that is). The company tries to connect with customers and they appear to be doing a good job. Used Subaru West Palm customers are an example of the brand’s outreach.

To keep growing, Subaru will probably maintain its focus on the customer – the upscale buyer who is frugal and free-spirited but wants a quality vehicle. Managers in the company believe they can reach a market of up to 60 million. They also might consider adding something hybrid or compact, but they seem to know what their customers want, so we’ll see.

New car West Palm Beach dealers are confident that if they keep doing what they do, more customers will discover the unique pleasure of driving a Subaru and that’s all they can ask for.

About the Author

Riley Quinn is a freelance writer and auto enthusiast. His articles feature information on new car West Palm Beach dealers and used Subaru West Palm dealers.

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