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Hackensack NJ BMW drivers excited about BMW/Jamie Foxx partnership

Forget catchy commercial jingles, Satellite Radio is now the way to go for maximum contact and interaction with potential customers. BMW of North American recently announced a partnership with FoxxHole Satellite Radio Channel, which stars Jamie Foxx. New Jersey BMW X6 dealers believe this will be a great way to reach a large audience of potential buyers and that BMW owners will appreciate hearing their brand featured.

BMW will be the Official Automotive Partner for the channel and will present the Joy of Comedy showcase, which will include live interviews with experts on BMW as well a mentioning the brand during the show. This is a ground-level chance for brands like BMW to connect to a large audience, get word out about their brand in a new way and even interact with BMW owners and potential buyers through technology.

This partnership offers a fun, interactive side as well, since listeners can participate from wherever they are as they listen. The FoxxHole Radio Show will embark on an 18-city live broadcast tour which will allow the BMW name to reach even larger audiences. The show could even draw listeners in to dealers of Hackensack NJ used cars.

“We are pleased to welcome BMW to our family of sponsors,” said Marcus King, the executive producer of the FoxxHole. “We look forward to working with the company and helping the BMW brand resonate with multicultural consumers through both our media platform and numerous key events.” BMW representatives echoed the sentiments, with Vice President or Marketing and Product Strategy for BMW of North America Jack Pitney stating, “We are pleased to partner with Jamie Foxx’s FoxxHole Satellite Radio to spread the joy that comedy brings. FoxxHole radio has an influential multicultural audience and we look forward to building a relationship with them while sharing our mutual appreciation for great cars.”

There could be some really interesting discussions there. How often do you get to chat with car experts on live radio?

This is a bit of a new direction for BWM, but the entire world of interactive technology and satellite radio haven’t been around that long either. The FoxxHole channel is on Sirius and XM Satellite Radio and provides listeners with comedy, music and entertainment from Jamie Foxx. Customers of a New Jersey BMW X6 will want to tune in.

As technology continues to expand, forward-thinking automakers will continue to use media like Twitter, Satellite Radio, Facebook and many others to reach customers and to entice new ones. Hackensack NJ used car customers likely will be among those who tune in and have a few laughs with Jamie. Hey, good music, a funny man and a luxury car – sounds like a winning combination to me.

About the Author

Max Cosner is a freelance blogger and auto buff. His articles feature information on Hackensack NJ used car dealers for buyers of a New Jersey BMW X6.

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